TOP Copywriting Secrets

SEO Copywriting: 17 Powerful Secrets (Upgraded for 2017)

Knowing SEO is fantastic.
Understanding Copywriting is great.
However, When you're able to do BOTH?
That is When you can slap an "S" on your chest...
...because You are going to be unstoppable.
And Now I have something which will make you feel as though you have SEO superpowers:
17 Insanely actionable SEO copywriting ideas which you can use at the moment.
Note: This post was first printed in 2015. I recently gave it a much needed update. I also added a bunch of new tips that I discovered. Enjoy!

Here is The bargain:
Sure, Social sharing buttons allow you to get more stocks...
...however In most cases, they are insufficient.
Instead, I Suggest tapping into a copywriter's best friend:
A Call to actions.
Let Me explain.
A Couple of months ago I published "17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today":

To Maximize the number of shares this post got, I added a "click to tweet" button under each thing on the list:

To My article has over 2900 tweets...

...and A fantastic chunk of those 2900 tweets came from my "click to tweet" buttons:

Here's The way you can do the same thing:
First, Find a super actionable tip or strategy from your post.
Next, Head to ClickToTweet.com. Click on "basic link":

Turn Your actionable trick into a tweet:

Switch Your actionable suggestion into a tweet:

Grab The connection...

...and Pop up the connection into your post.
You Can use buttons like I did. But plain-text links also work good:

Whether You use a button along with a plain link, definitely add at least one "click To tweet" call to action in your next post.

Look:
Most People believe SEO copywriting is all about putting words.
But In my experience, the STRUCTURE of your content is just as important as the writing itself.
And What better place to locate proven content constructions than Udemy?

(In Case you're unfamiliar with Udemy, it's a MASSIVE directory of online courses)
Here's How it is possible to utilize Udemy to make your next bit of content 2-3x more compelling:
First, Head to Udemy and enter a keyword.
For Example, let us say you were writing a blog article about photography. You would search for "photography":

Udemy Will show you all of their popular photography courses:

Next, Pick a course with a lot of reviews.
Here's one:

After You select a program, have a peek at how many people have already registered in it.
As You're able to view, over 70,000 people have enrolled in this photography course:

Do You see how huge this is?
You're Looking at content which 70,000 people have shelled out cold hard cash to access.
That Means you don't need to rely in your Spidey sense. You KNOW there's going to be demand for your own content.
Thousands Of people have already voted...using their pockets.
Now:
After You have found a favorite course, scroll right down to the "Curriculum" section.
That is Where you will find the proven structure you may use for your next blog article, movie or infographic:

Obviously, You do not want to rip off the teacher's course. However, You are able to use bits and pieces of the curriculum for your outline:

Now That you have your outline, it is almost time to put pen to paper.
Before You do, be sure to read another technique in my listing...

Once You've included several Bucket Brigades, move onto strategy #3...

Today's Super-smart Google doesn't care how many times you cram a key word into your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) key words. (LSI Key words are a fancy method of saying: "synonyms and closely related phrases")
And These LSI key words help Google understand what your page is about.
For Example, let us say that you write an article optimized around the keyword "cars".
How Does Google know whether your page is about:

• Automobiles the vehicle
• Automobiles the movie
• The 1970s rock band (with awful hair)
• The Canadian Aviation Regulations (CARs)

The Reply? LSI key words.
For Example, if Google sees a page with LSI keywords like this...

...that they Understand the page is about the cars you drive.
But If Google sees a webpage such as this...

...they Know it is about Cars the movie.
So How can you add additional LSI key words into your articles?
I'll explain with an example:
Let's State your key word was "playstation RPGs".
First, Search for this key word in Google:

Then, Scan the page for bold words and phrases which are not the keyword you just typed in.
Here Are several examples from Google's first page:

See Just how Google bolds words such as "Final Fantasy VIII" and "PS1"?
This Means that Google considers those terms VERY similar to the keyword you just searched for.
(In Other words, LSI keywords)
Finally, Sprinkle these bold terms into your content...

A While back I published a article called, "Why Google Hates Your Site (Hint: It's Something to Do With TrustRank)":

With This post I decided to really go after a keyword that my competitors would not bother targeting...
...even Though it will get an adequate number of searches.
What Was the keyword?
"Google Hates my site"
Think It or not, I did not pull this key word out of thin air.
I Chose this key word because I saw a great deal of people in SEO forums stating things like this:

And If folks post something in a forum, you can bet your butt that they also search for the identical thing in Google.
So I decided to use a variation of that key word in my article:

Today, Besides rank #1 for the goal keyword ("Google TrustRank")...

...when Someone searches for "Google hates my site" (and other variations of the search), I show up in the top spot:

How Do you use this technique to get more visitors?
First, Optimize your page exactly like you normally would (should you need a hand, check out these 14 advanced on-page SEO strategies).
However, Until you hit "publish", scan forums to get phrases and words people tend to use on your subject.
For Example, let's say your primary key word was "organic vegetable gardening".
You would search in Google with inurl:forum + "organic vegetable gardening":

This Will bring up a couple discussion threads around that subject:

Skim The first couple of threads that you discover.
When You find a phrase that seems like a fantastic match...

Skim The first few threads that you discover.
When You find a term that seems like a good fit...

...search That phrase Google:

If A good deal of results pop up (like with this example), add those words and phrases into your post.

And You are good to go.

...and You are ready for trick #4.

Bold promise? Definitely.
But Remain with me.
What is The big key I am talking about?
Create Your keyword phrases.
I will explain.
If You search for your brand in Google, you probably rank #1.

You Might not have thought about it, but your brand is a keyword...
...a Keyword which you automatically rank #1 for.
However, why stop there?
You Can create boatloads of additional organic traffic when you also brand your techniques and strategies.
For Example:
You've Probably learned about The Skyscraper Technique, my 3-step formula for gaining more organic visitors to your website.

Since I branded my approach "The Skyscraper Technique" I finally have a pipeline of extra visitors coming to my website everyday.
In Fact, based on Google Search Console, the keyword "Skyscraper Technique" gets 1,093 searches each month:

Because I rank #1 for that keyword (and appear in the answer box) I receive the lion's share of these 1,103 clicks:

Bottom Line?
Whenever You build a exceptional strategy, tactic, or strategy...
...make Sure you slap a branded title on it.
When You do, you'll get a lot of extra organic search traffic.

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